A copywriter is, in many ways, a storyteller.
The story begins with an idea. Perhaps it’s an image, a concept, a product. The secret lies in telling the story that is yet to be told.
Camilla Flora is a marriage of my two passions in life, words and fashion. After studying Fashion History and Theory at Central St Martins, I began my journey in the industry working as an archivist at a leading fashion house. Equipped with a knowledge of everything from garment terminology to heritage brands, I contributed editorial content to a number of online and print publications.
My love of storytelling inspired me to start Camilla Flora. Specialising in fashion, beauty and lifestyle, I have written copy for everything from conceptual footwear brands to children’s clothing. Naturally curious, I love nothing better than delving deep into a brand story and creating a unique language for each client, whether it’s for an entire web page or a concise product description.
To chat further about how I can tell your story, you can get in touch via my contact page.